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  "basics": {
    "name": "Marlena Piątek",
    "label": "Social Media Specialist, Content Creator & Influencer, UGC & Fashion Stylist",
    "image": "https://malueur.pl/photos/2.jpeg",
    "email": "kontakt@malueur.pl",
    "phone": "+48 794 528 983",
    "url": "https://malueur.pl/cv.html",
    "summary": "Journalism & social communication graduate working on both sides of social media since 2019: as an in-house social media specialist (MODIVO, DeeZee, Cosmobelle Medical Center) and as an influencer and content creator (malueur, 10k+ Instagram community, 25+ brand collaborations incl. Valentino Beauty, Armani Beauty, YSL Beauty).",
    "location": {
      "city": "Kraków",
      "countryCode": "PL",
      "region": "Małopolskie"
    },
    "profiles": [
      {
        "network": "LinkedIn",
        "username": "marlena-piątek-a524a1189",
        "url": "https://www.linkedin.com/in/marlena-pi%C4%85tek-a524a1189/"
      },
      {
        "network": "Instagram",
        "username": "ma.lueur",
        "url": "https://www.instagram.com/ma.lueur/"
      },
      {
        "network": "TikTok",
        "username": "malueur",
        "url": "https://www.tiktok.com/@malueur"
      }
    ]
  },
  "work": [
    {
      "name": "MODIVO",
      "position": "Social Media Specialist",
      "location": "Kraków",
      "startDate": "2025-01",
      "summary": "Fashiontech group behind modivo and eobuwie.pl (formerly eobuwie.pl S.A.), online fashion and footwear across Central and Eastern Europe.",
      "highlights": [
        "Runs Instagram and Facebook for MODIVO and eobuwie.pl",
        "One consistent communication strategy for both brands",
        "Content planning and publishing with an in-house content creator",
        "Community management and moderation",
        "Performance analysis and optimisation",
        "Support for marketing campaign rollouts"
      ]
    },
    {
      "name": "DeeZee",
      "position": "Social Media Specialist",
      "location": "Kraków",
      "startDate": "2023-08",
      "endDate": "2025-02",
      "summary": "Footwear and accessories brand for young women, part of the CCC group.",
      "highlights": [
        "Social media communication strategy",
        "Influencer marketing: scouting, outreach, briefs",
        "Shooting and editing video for Instagram, Facebook, TikTok and Pinterest",
        "Copywriting and work with designers, photographers and videographers",
        "Production coordination and publishing calendar for collection launches",
        "Campaigns: Step Into Style, I'm a Woman, Summer Escape, Love Story, Big City Life, Me Myself and I, City Night Lights, Old Money"
      ]
    },
    {
      "name": "Cosmobelle Medical Center",
      "position": "Social Media Specialist",
      "location": "Katowice",
      "startDate": "2022-08",
      "endDate": "2023-08",
      "summary": "Medical aesthetics clinic.",
      "highlights": [
        "Graphics and copywriting",
        "Photo and video: shooting, editing, retouching",
        "Brand communication",
        "Influencer collaborations"
      ]
    },
    {
      "name": "malueur",
      "position": "Owner, Content Creator, Influencer & Stylist",
      "location": "Kraków",
      "startDate": "2019",
      "url": "https://malueur.pl",
      "summary": "Own channel and creative work: fashion and beauty content, UGC for brands and personal styling, made with photographer and videographer Patryk Płaczyński.",
      "highlights": [
        "Instagram community of 10k+",
        "Concept, styling and art direction",
        "Instagram Reels, TikTok, UGC and editorial photo series",
        "Paid collaborations with 25+ fashion and beauty brands",
        "Personal styling and personal shopping"
      ]
    }
  ],
  "education": [
    {
      "institution": "Uniwersytet Śląski w Katowicach (University of Silesia in Katowice)",
      "area": "Journalism and Social Communication",
      "studyType": "Master's degree",
      "startDate": "2020-10",
      "endDate": "2022"
    },
    {
      "institution": "Uniwersytet Śląski w Katowicach (University of Silesia in Katowice)",
      "area": "Journalism and Social Communication",
      "studyType": "Licentiate (Bachelor's) degree",
      "startDate": "2017",
      "endDate": "2020"
    }
  ],
  "certificates": [
    {
      "name": "Fundamentals of Digital Marketing",
      "issuer": "Google"
    },
    {
      "name": "Google Umiejętności Jutra",
      "issuer": "Google"
    },
    {
      "name": "Network Monitoring and Analysis",
      "issuer": "Brand24"
    }
  ],
  "skills": [
    {
      "name": "Strategy & data",
      "keywords": [
        "social media strategy",
        "brand communication & tone of voice",
        "content calendars",
        "influencer & creator marketing",
        "KPIs & performance analysis"
      ]
    },
    {
      "name": "Creation & UGC",
      "keywords": [
        "short-form video (Reels, TikTok)",
        "UGC",
        "photography & retouching",
        "video editing",
        "copywriting"
      ]
    },
    {
      "name": "AI in the workflow",
      "keywords": [
        "AI-assisted ideation & scripting",
        "prompt design for on-brand copy",
        "AI image & video editing",
        "content testing"
      ]
    },
    {
      "name": "Styling & direction",
      "keywords": [
        "styling for shoots & campaigns",
        "creative & art direction",
        "moodboards & concepts",
        "production coordination",
        "personal styling & personal shopping"
      ]
    },
    {
      "name": "Platforms",
      "keywords": [
        "Instagram",
        "TikTok",
        "Facebook",
        "Pinterest",
        "community management"
      ]
    }
  ],
  "languages": [
    {
      "language": "Polish",
      "fluency": "Native"
    },
    {
      "language": "English",
      "fluency": "Limited working proficiency"
    },
    {
      "language": "Spanish",
      "fluency": "Elementary"
    },
    {
      "language": "German",
      "fluency": "Elementary"
    }
  ],
  "interests": [
    {
      "name": "Brands worked with",
      "keywords": [
        "Valentino Beauty",
        "Armani Beauty",
        "YSL Beauty",
        "L'Oréal Paris",
        "Kérastase",
        "Maybelline New York",
        "Inglot",
        "Neutrogena",
        "Health Labs Care",
        "Noyo",
        "Topestetic",
        "CCC",
        "Ryłko",
        "RKO by Ryłko",
        "Gino Rossi",
        "Badura",
        "Steve Madden",
        "NA-KD",
        "Marsala",
        "Halfprice",
        "Sadva",
        "JW PEI",
        "Fabiola",
        "Daniel Wellington"
      ]
    }
  ],
  "meta": {
    "canonical": "https://malueur.pl/resume.json",
    "version": "v1.0.0",
    "lastModified": "2026-10-06"
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}